In 2018, Goodman presents a solo booth at the Dallas Art Fair in Dallas, USA.
Frances Goodman has established her practice by tackling often avoided issues, such as feminism, consumerism and excess, in a unique and unexpected manner. She continually negotiates the underlying extremes of pop-culture; indulgent consumption, obsession, desire and anxiety associated with the themes of the female identity.
Goodman approaches her critique of beauty-product worship and all it’s obligatory connotations, by ‘using their weapons against them’. Through means of installation, photography, sculpture and sound pieces, she subverts, re-appropriates and juxtaposes her mediums. Creating simultaneously suggestive, alluring and arresting pieces, that leave one questioning the original intended function of these untraditional art-making materials such as false nails, jewellery accessories, false eyelashes, and diamanté.
These products that are unequivocally associated with the multi-billion dollar, worldwide beauty industry are often portrayed as objects of burden, and a means for the objectification of women. However, the artist’s intention is not to mock contemporary tools of beatification, but to re-contextualise these materials and accessories as signifiers of self expression and empowerment.